The hand sanitizer market in Pakistan has surged post-COVID-19, driven by high hygiene awareness. Major players like Reckitt Benckiser, Hemani Herbals, and SITARA CHEMICAL INDUSTRIES LIMITED offer diverse herbal, alcohol-based, and moisturizing sanitizers. Innovations in packaging and marketing techniques help businesses stand out despite regulatory barriers.
The market for hand sanitizers has grown significantly in Pakistan, especially after the COVID-19 pandemic.
In response to the nation’s growing need for hand sanitizers, a number of businesses have formed.
These businesses range in size from local, small-scale producers to multinational manufacturers.
Reckitt Benckiser Pakistan Limited, the company that makes Dettol, Hemani Herbals, and SITARA CHEMICAL INDUSTRIES LIMITED are a few of the major companies operating in the market.
Many of these businesses have expanded the range of hand sanitizers in their product lines to include herbal, alcohol-based, and moisturizing sanitizers, among others, to meet the varying needs and tastes of their customers.
To stand out in the crowded market, several businesses have also concentrated on creative packaging and marketing techniques.
The sanitizer market in Pakistan is still thriving despite obstacles including fluctuating raw material prices and regulatory barriers because of the country’s high level of hygiene awareness, which fuels the continuous demand for sanitizing goods.