The sanitizer market in Pakistan is diverse, driven by COVID-19 and growing hand hygiene needs. Brands offer gel-based and spray-based options, emphasizing effectiveness against germs and bacteria, and factors like affordability and skin-friendliness. Both local and international brands compete, with some offering herbal or natural-based formulations.
In Pakistan, the sanitizer market is quite diverse, with numerous brands catering to the growing demand for hand hygiene products, particularly due to the COVID-19 pandemic.
These brands offer a variety of sanitizers in different formulations, including gel-based and spray-based options.
They emphasize effectiveness in killing germs and bacteria, alongside factors such as affordability, accessibility, and skin-friendliness.
Local and international brands alike compete in this market, with some focusing on herbal or natural-based formulations to attract consumers seeking more holistic solutions.
Overall, the sanitizer market in Pakistan is dynamic, with new brands emerging and existing ones adapting to meet evolving consumer needs and market trends.